General Studies IV · Subtopic
Social influence
Official syllabus
Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.
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What this covers
People often adjust judgments in response to a group, leader or perceived majority. Influence can coordinate cooperation, but it can also suppress a justified objection.
Key ideas
- conformity
- authority
- group norms
- dissent