General Studies IV · Topic
Attitude
Official syllabus
Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.
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What this covers
An attitude is an evaluation directed toward an object, person or issue. Its beliefs, feelings and behavioural tendency may align or pull apart; persuasion and social pressure can influence conduct without guaranteeing it.
Key ideas
- Content structure and function
- Thought and behaviour
- Moral and political attitudes
- Social influence
- Persuasion
Subtopics 5
- 01Content structure and functionAn attitude combines beliefs about an object, feelings toward it and a tendency to respond.
- 02Thought and behaviourAttitudes can guide behaviour, but opportunity, social norms, habit and perceived risk also matter.
- 03Moral and political attitudesMoral attitudes evaluate right and wrong;
- 04Social influencePeople often adjust judgments in response to a group, leader or perceived majority.
- 05PersuasionPersuasion seeks voluntary change through a message rather than coercion.